Sort out the problem
“A problem well stated is a problem half solved.” —Charles Kettering "Clarifying the problem is half the solution."
The first step in solving a problem is to understand the problem before you can come up with a solution. Ask our clients about their needs in person and figure out the design problems to be solved. Define the problem in your own language. Make a plan and focus on possible solutions. Focusing on a problem that is not well understood can lead to wrong and irrelevant solutions.
2. Maintain unity
“A consistent experience is a better experience.” —Mark Eberman "A consistent experience is a better experience."
Keep our designs consistent throughout. Users feel very comfortable when they find a familiar experience while using the product. Users are confused when solutions are provided independently of each other each time a problem is solved. Unification makes it easier for the user to find the information he needs. Vision needs to be unified, and the b2b data experience provided to users also needs to be unified.
3. Be creative
“Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.” — Scott Adams "Creativity allows mistakes, and design knows what to keep."
Be creative and stay original. Use our imagination to predict the likely interactions of users with the product we are designing. Then prototype the imagined visuals to see if they make sense. If we are not satisfied with our ideas, try again. The right design can only be made by going through the mistakes time and time again. No one can make an amazing product in one try.
4. Aim for stunning designs
“There are three responses to a piece of design– yes, no, and WOW! Wow is the one to aim for.” — Milton Glaser "There are three kinds of feedback for a design work, yes, no, and wow. The last wow is what we are going to pursue."
Stick to the best and work hard for it. Don't settle for ordinary designs. Keep trying until you are truly satisfied. Try to exceed user expectations so that they will be pleasantly surprised when they see our designs. Do your best to help users. Only with this goal can we achieve the best.
5. Love our users
“Want your users to fall in love with your designs? Fall in love with your users.” — Dana Chisnell "If you want users to fall in love with your design, first fall in love with your users."
If we ignore the user, the user will ignore our product. Put the user first, see him, follow him, and talk to him. Don't make decisions without user feedback. Make the user part of the design process. Pay attention to users' problems and learn from users' complaints. Only in this way can we design products that are suitable for users.
6. Stay competitive
“Good design is the most important way to differentiate ourselves from our competitors.” — Yun Jong Yong "Good design is the most important way for us to stay ahead of our competitors."
In this competitive and crowded world, only authentic and good design can help us stand out in the industry. To be unique, we need to adhere to the following principles:
Go the extra mile to serve our user, target his pain points and solve them.
Follow the proper design process, as this will help us accomplish our goals more efficiently.
Continuously update and learn, learn from the website, learn from the environment, and learn from the people around you.
Compare with previous versions of yourself before comparing with others.
7. Spend time on good design
“If you think good design is expensive, you should look at the cost of bad design.” Dr. Ralf Speth "If you think good design is expensive, you should look at the cost of bad design."
Good design is expensive, but bad design costs even more. Bad design threatens us. Users will no longer trust us. Also has a bad reputation in the industry that is hard to change. So spending a reasonable amount of time, money, and effort to get the design right is the better option.
8. Let go of personal preferences
“Like all forms of design, visual design is about problem-solving, not about personal preference or unsupported opinion.” — Bob Baxley "Like any other design, visual design is problem-solving, not personal preference."
Keep the user's goals in mind and consider possible ways to meet them. We are not users, and neither are the people around us. Don't try to impose your own preferences on our designs, we don't design for ourselves.
9. Avoid fake experts
“Because every person knows what he likes, every person thinks he is an expert on user interfaces.” — Paul Heckel "Because everyone knows what they like, everyone feels like a user interface expert."
Everyone around us can be a designer, but don't let them be our designers. It's our job to understand product stakeholders and know when to involve them. We can gather their feedback, but don't let them lead us by the nose. Get everyone involved, and getting too much feedback can sometimes hinder creativity. Becoming an expert in UX takes a lot of effort, time, and research. It's not a matter of personal preference.